New York City. 2005. Two guys, Jesse Israel and Will Griggs, share a typical introductory conversation sophomore year at NYU. The chat naturally turns to music within thirty seconds. Conversation turns into action. Parties are thrown, records are played. Soon they decide to get serious and make the obvious move to bring a kid from California named Nick Panama into the fold. They aren't sure exactly what they plan on doing: A) Manage bands B) Book shows C) Put out records or D) All of the above.

Everyone knows you have to pick D.

They're more than glad they did.