The brainchild of Jean Marc Virard — also known as JMV — fuses traditional hip-hop with post-punk, new wave, French disco and carries a Detroit techno sensibility. 
Since the late 1980s in the south of France, JMV immersed himself in music, despite the lack of fuel behind hip-hop in Europe. He cultivated a wealth of knowledge and influence from his father, who was a 1970s jazz record collector, and his siblings, who spun rare new wave and disco records at block parties. He began sampling those obscure sounds with help from a few people he knew shared his passion, working from machines like the S950. 
Eventually he signed to Polygram and the legendary parisian radio station "Génération" record label Back-UP in 1997, then to Delabel/Virgin in 2000 recording few albums, but the pressure of working within the confines of major labels was taxing.
And so he created and launched Le Branché, a label that would get down to the brass tacks of electronic and post-punk audio-visual culture à la Factory or Trax Records style. “We pay tribute to the true soul of electronic music, not the trend or surface style of it, but for the real love for it,” he declares. Through this label, he and a close-knit collective of creatives, artists, designers and musicians explore all aspects of digital arts — its sounds, culture, fashion and design. 
It’s fitting then, that his biggest musical project to date would carry the name DE SIGNER, with its reverence to architecture and graphics. He takes with his crew digital arts to a new level, conscious of audio and visual design as important complements to each other. In a time when electronic music emerges in mass quantities, JMV has real passionrooted in music history, but has the modern and minimal flavor that gets bodies bumping.
The future’s looking bright for JMV and his cohorts, but they’ll never forget the music that cultivated what they are now. JMV muses: “We are trying to bring back the love.”